Strategically thinking and writing
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Wienerschnitzel

 The ASK - Change the perception of the hot dog


The insight — The hot dog is celebratory, but celebration has been restricted to certain events and occasions. Considering that 66 percent of our audience already associates celebration with food, Wienerschnitzel needs to show our hard working audience that a baseball game or barbeque isn’t needed to feel celebratory.

The big idea — Hot dogs celebrate any moment.

The result — 1st place at the 2019 District XI National Student Advertising (NSAC) competition, placing us in the top 18 out of 200 in the country.


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The Creative Idea — Go Beyond. Go Schnitz.

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Password: hotdog