Strategically thinking and writing


The ASK - Make carrying a condom a habit for young people

The insight- Young people don’t always anticipate having sex, but they always have their phones.

The big idea — Create a PopSocket that can hold a condom discreetly and safely which celebrates safety and spontaneity.

Art Direction: Aodan Reddy | Writing: Teddy Popick | Strategy: Me

Submitted in March 2019 to D&AD New Bloods Competition